So your online banner ad is pulling a 4.25%
conversion rate? Job well done...you're collecting leads and it's
only costing you $8.43 a lead, right?
So now what? mailers, emails, sales calls to qualify the leads...
Here's where the real cost of your lead acquisition comes in:
re-marketing. From soft costs to hard costs, the hidden cost of
your online lead generation is in your re-marketing efforts.
What would it be worth if you could qualify your leads before they
moved through the sales funnel? Before you sent the mailers and
made the calls.
Post-click marketing enables you to segment and qualify your
respondents by leading them through a directed path where they make
one-click choices about who they are and what they are looking
for. In doing so, you acquire valuable segmentation and
qualification scores for your respondents--even those who drop off
halfway through--that your sales team will thank you for.
Post-click marketing will optimize your entire lead generation program straight through to your sales funnel.
-- Susan