Chicago ad:tech 2006 was certainly a whirl-whind of
some of the latest and greatest marketing strategies and technologies
currently being used by giants such as Coke, P&G and of course,
social media giant MySpace.com.
Good times were had by all and compelling sessions abounded, but one of the most known sessions through WOM was Bryan Eisenberg's "Waiting for Your Cat to Bark" titled after the book by the same name.
Engaging and amusing with real world examples, Eisenberg's session
reviewed why marketers were getting poor results using traditional
forms of marketing and how not only changing consumer behavior, but
more knowledgeable and savvy users, were diminishing our conversion
rates and making relevancy key. Eisenberg stressed how we as
marketers need to create customer-centered marketing and anticipate
what the customer perceives as relevant.
By implementing a post-click marketing strategy that segments and
qualifies our respondents, we can engage them, provide them with the
relevant content they are looking for and improve their overall
experience with our brand.
To quote Eisenberg "an improved experience is far more likely to
delight your customers--and delighted customers become repeat
customers."
For more on Chicago ad:tech and to register for the New York event click here.
--Susan Delz