CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
Knowing who’s not converting is much more important than knowing who is converting. Disagree? Read on. Emarketing—email, online advertising and search engine marketing—moves only 3-5% of all respondents beyond the first click. We’re good at enticing one click, but not so good at everything after that. Ask yourself how you know that the 3-5% conversion you’re getting is the best it can be. You probably don’t. We tend to assume that anyone who converts is great—by virtue of converting. But what if your best prospects were among the 95-97% of respondents who abandoned without converting? It is possible to learn more about abandonments using pre-conversion segmentation and scoring. By making it in your respondent’s best interest to self identify—without forms, commitments or questionnaires—you can paint a picture of who’s who on a much wider audience. You can then track who’s who back to where they came from and make informed decisions on which traffic sources are delivering the best respondents. And by optimizing your traffic, you’ll naturally increase the quantity and quality of your conversions. -Justin Talerico
Posted @ Tuesday, August 29, 2006 3:52 PM
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