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It's the Pitch, Not the Hits, That Counts

ion has been generating quite a bit of attention in the news the last few weeks from the online marketing media and readers alike. ion President & CTO Scott Brinker's bylined article "In Web Marketing It’s the Pitch, Not the Hits, That Counts" was featured on the home page of Ad Age digital on October 3rd.  By October 5th, the article had been distributed through Advertising Age, Marketing Vox and Media Buyer Planner.  For over a week, the article was listed on the Advertising Age home page as one of the top five emailed articles.

Are we tooting our own horn?  Why yes, of course.  But if you are an online marketer and haven't read Scott's article yet, this is definitely one you shouldn't miss.  No sales pitches or product references here, just good solid advice.

--Susan Delz


Posted @ Friday, October 13, 2006 10:23 AM

Comments

# re: It's the Pitch, Not the Hits, That Counts

the pitch DOES NOT count. it is the ROI that matters most. Pitch it any way you want, cost per lead and cost per sale are important.

10/18/2006 11:41 AM | david lazar

 re: It's the Pitch, Not the Hits, That Counts

David,
Thanks for your comments! I don't think anyone here would say that pitch matters more than ROI. Yes of course ROI matters most to us - the marketers. But what matters to users? We have to make sure that where users land matches the ad they clicked on. And we have to make sure the pitch is well crafted. Otherwise, users leave and there is no ROI.
Anna

10/27/2006 3:45 PM | Anna

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