CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
Someone recently asked me if there was just one thing they could do to enhance their post-click marketing what it would be. Hard to pick. But, as you have heard me rant about before, the single most important thing to start with is to match your message to your click. So, that is where you can start today. Go find your click origination (your banner ad, your email, your paid search ad...whatever it is that's sending you traffic). Click it. Where do you land? And does the landing place match the item you clicked? In message? Voice? Tone? Style? Does it pay off the click? Is it relevant? Useful? More on Monday.... -Anna Talerico
Posted @ Friday, December 15, 2006 2:50 PM
No comments posted yet.