CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
Interesting annecdotes on pay-per-click costs and the trend towards niche sites from Market Watch, Some Google advertisers cutting spending. For those SEM do-it-yourselfers, from Entrepreneur, Top 10 Search Marketing Resolutions For 2007. I'm still not sure if click fraud is myth or real, but here is interesting commentary from Search Engine Watch, It's Time to See What's In the PPC Sausage. Always a good bridge between sales and marketing, Brian Carroll blogs about Budget Wars: Sales & Finance vs Marketing. He always ties into the importance of marketing understanding sales objectives and vice versa when it comes to lead gen. Here's a related ion blog, Online marketing leads or inquiries? -Anna Talerico
Posted @ Thursday, January 04, 2007 4:23 PM
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