CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
It's my new favorite thing to talk about! The post-click marketing ecosystem is the easiest way to visualize the ideal environment for effectively managing conversion-focused landing experiences. Create, test, analyze, adjust. To manage online traffic campaigns that get results, marketers need a purpose-driven tool to publish landing experiences, test them against each other, analyze the results and make rapid adjustments for continual improvement. The key is that this should be done in a single system designed for speed. Online conversions experiences must be adjusted during the campaign, rather than sifting through hordes of data post-mortem to try to descern what worked. Marketers need to stop reporting on what happened, and start changing the outcome. -Anna Talerico
Posted @ Friday, February 16, 2007 4:16 PM
Encouraging people to look at the entire post-click marketing ecosystem may be the most important aspect of our work at ion.Google, and Internet advertising in general, has gotten us very used to an iterative approach to advertising. We come up with ads quickly, test them rapidly, get statistically significant feedback within a few hundred clicks, and can then immediately turn around and try new variations of those ads given what we've learned. It's an online advertising learning labratory as much as it is a channel.The only problem is that "iterative marketing" tends to stop at the ad for most companies. The landing experiences that respondents are directed to often remain unchanged, and they stagnate and suffer from entropy.Championing the post-click marketing ecosystem is all about enabling that iterative approach throughout the entire chain of online marketing.
2/21/2007 8:26 AM | Scott Brinker