So, for the past year we've been authoring white papers and articles. We've been giving interviews and blogging and otherwise going on and on about post-click marketing.To us, it's a no brainer. With the cost of clicks ever rising, and the demands on marketing to be more nimble and more accountable increasing by the minute, post-click marketing just makes sense. Create conversion focused experiences. Test them to get the winning formula, and then keep on testing to keep on winning. Quickly get results. Forget post-mortem analysis, and focus on changing the outcome of your campaigns while they are still happening. We are passionate about it because it works, and seeing it work is thrilling (maybe even addicting!).
While we've been mouthing off about post-click for the past year, we've also been hard at work creating the best damn post-click management solution the world has ever seen. Now marketers can create, test, analyze and adjust post-click landing experiences all within one system. Quickly and easily. We call it LiveBall. Because when you are running a campaign, the ball is still live and in play. And you need a tool to let you continue the rally, and win the game. That tool is LiveBall, and we can't wait to show it to you. We've finally launched just a little bit of information, and you can take a peek right here. More to come soon.
-Anna Talerico
