CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
This morning I dealt with a not-for-profit client that desperately needs to increase conversions. Conversion for them is donation. And this campaign in particular runs over the extremely important Mother's Day time frame. Over the course the click origination and post-click marketing campaign, this client has imposed senseless roadblocks to their own success. We work within and respect brand standards to the utmost, but requiring that banners use a particular photo or graphical element (both of which have no equity) makes no sense. This client, like many others over the years, in standing in its own way. Why? Is it ego? Is it a misguided sense of consistency? I'm not sure. But I am sure that they're eliminating a lot of alternatives, a lot of testing, and a lot of conversions. Ultimately, they're doing a disservice to their charity. And that's just sad. As marketers we need to stay focused on the big picture. We need to remember what we're here to do. We have enough external obstacles to overcome. We don't need to create internal ones. -- Justin Talerico
Posted @ Tuesday, April 03, 2007 9:52 AM
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