CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
I was on a conference call yesterday and a good friend of mine and colleague said "...marketers don't know they have this problem." The problem he was referring to was low conversion rates in online marketing. Complacency is the real problem. Thinking that under 3% conversion rates 'are what they are' isn't going to cut it as costs and competition increase. Low conversion rates are not the best we can do. Any online marketer that's still catching clicks with outmoded landing pages, microsites or deep links is leaving 2-10x their current ROI on the floor. Why? Complacency. Lead and sale-generation online is an extremely high-value proposition. Marketing leaders have an opportunity and responsibility to show that online marketing is the best and most efficient source of business. Being content with mediocrity isn't going to get it done. —Justin Talerico
Posted @ Thursday, April 05, 2007 10:30 AM
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