CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
Make that one 5-minute reason. That's the commitment a landing page expects of a respondent who invested a mere 5 seconds in an impulsive click on your banner, email or keyword ad. We wonder why our landing pages convert at paltry percentages. It's the 5-seconds to 5-minutes disconnect. The person who clicks isn't ready to give you five minutes to sift through your landing page. She doesn't want to think. She doesn't want to slow down. Post-click marketing conversion paths are much more effective than landing pages because they ask for a matched commitment — just five more seconds, then click again, and again. With each additional click they earn respondent engagement, trust and conversion. Think incremental 5-second commitments. Conversion paths work. —Justin Talerico
Posted @ Thursday, April 12, 2007 11:18 AM
All I have to say is: No More Landing Pages!
4/12/2007 4:59 PM | Anna
It's as if the mantra of "keep it simple" has somehow been perverted into "keep it all on one page". Unfortunately, when you start cramming everything into one page that tries to be all things to all respondents, you lose the very simplicity that got folks started down this path in the first place.
4/16/2007 10:44 AM | Scott Brinker