Did you know that with LiveBall you can display targeted paths based on information provided in a respondent's query string. It's easy! This is how it works—
Let's say for example that we are sending 'welcome' emails to new users that have registered to access free content on our medical website. Within the email, we would like to promote a 1-week free trial to a paid subscription. Since we have captured the user's professional speciality in our registration form, we are able to pass it to a LiveBall conversion path via query string.
What happens next?
1. Paths are created to target each specialty (using copy, graphics, etc)
2. A general page is set up with Advanced Rules that say: “If speciality=cardiology then send user to the Cardiology page”
3. Rules are set up to send all specialties to the appropriate paths
When the user comes to the path he/she is automatically (and seamlessly) transferred to their targeted page.
Viola! Targeted landing experiences by medical speciality. Try it on your next campaign, or contact your LiveBall account manager for help setting this up.
-Jessica Frobel