I was reading a great book this weekend, The Art of the Start by Guy Kawasaki, in which the author reminds us about the power of the mantra. Short, sweet and to the point, it cuts to the heart of an idea you are passionate about. At ion, we have three mantras. We're passionate about improving online conversion rates, and any of these mantras say it for us!
No More Landing Pages.
3% isn't good enough.
A click is not a commodity.
What's your online marketing mantra?
-Anna Talerico