Recently, key features have been added to the LiveBall post-click marketing software. Additions to the suite of advanced features include:
- Respondent tagging
- Global dashboard and new charting tools to help visualize campaign performance across traffic sources, respondent segments, and alternate landing paths
- Plug-and-play support for third-party analytics and pay-per-action (PPA) services
- Enhancements to the advanced rules engine for substituting personalized content for individual or groups of respondents
- Real-time exports to external web forms, Excel-ready files, or vCard contact records
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ion interactive Updates LiveBall SaaS
-Jessica Frobel