What's new with LiveBall, post-click marketing and everything in between.

Export field mashups now available

A new "mashup" feature has been added to the LiveBall's  export facility. This makes it easier for us to map data from LiveBall into your system via CSV, vCard, post-to-web form or Salesforce.com integration. With this new feature you can now include "mashup" fields (combination of one or more database fields), using the same @@DataName format that you use for email templates and passing along data in URLs, as well as including any static text, via a mashup template.

This is easiest to demonstrate with an example. Say that you have three data fields that you collect with the following data names: FirstName, MiddleInitial, LastName. You could create a mashup template to combine these into a single name like this:

Mashup template:  @@FirstName @@MiddleInitial @@LastName

As a special feature, if a @@DataName variable is empty and it is followed by a space in the template, LiveBall will automatically skip the following space. So in the example above, say FirstName = "Jessica" and LastName = "Frobel", but MiddleInitial is empty, then the mashup would output:

Jessica Frobel    <== note only one space between first and last name

You can also include line breaks in your mashup templates. For example, let's say you have a Salesforce export that you want to mashup Address1, Address2, and Address3 fields into a single Address field in Salesforce.com. Your template would look like this:

Mashup template:   
@@Address1
@@Address2
@@Address3





Need more information or want to walk through additional mashup options? Send me an email!

—Jessica Frobel
jfrobel@ioninteractive.com

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