Upsells: Using LiveBall to create intrasite upsell experiences.
Several LiveBall clients are using conversion paths for intra-site product upsells. One created a single page upsell offer after site registration (free) to promote a 2-week free trial subscription. Another client does something similar. An intrasite whitepaper path asks the user "are you interested in product or technical whitepapers?"—if the user segments as product—the option to request a call from a product specialist is offered.
Quizzes/Surveys/Assessments: Using LiveBall forms to create interactive survey tools.
Clients are also creating quizzes and assessments for paid search and intrasite marketing promotions. These collect user data and "score" respondent choices. Dynamic content substitution is used to generate the results page.
Localization: Using LiveBall to localize landing experiences.
LiveBall is unicode, so managers can copy and paste different languages into paths for localization. A leading worldwide color management organization will be using LiveBall to localize lead generation forms for their global conferences and events.
Layer Ads: Using LiveBall to create custom sized layer ads for site promotions.
Clients will also be using LiveBall to create layer ads for product promotions on home and top-level site pages. ion creates a custom-sized framework. Paths are created. The system that hosts the layers pulls the conversion path's URL into the pop-up.
Geolocation: Using LiveBall to serve targeted paths based on respondent location
LiveBall paths can utilize city, region and country geolocation with up to 98% accuracy! Geolocation has been used to provide specific product promotions to U.S. and international users.
Interested in executing any of the above in your LiveBall campaigns? Let us know and we'll help you get started!
-Jessica Frobel