Just when you thought using LiveBall couldn't get any easier -- it has, with the release of the Auto-Optimize feature. At ion, we are always proponents of testing, testing, and then testing some more. There is no better way to create effective landing experiences than to test different options against each other and see what works best.
With Auto-Optimize, a feature that can be turned off and on with the click of a mouse, LiveBall managers and users are able to input different landing experiences into a specific traffic source (whether that be Yahoo, Google, an email advertisement etc.), and after a certain period of time, LiveBall will automatically choose the path(s) that are most effective and have the best conversion rates.
For example, let's say you create 4 different versions of a landing experience, each with slightly different messaging and style. You input each of these landing experiences into a traffic source, and after two weeks, LiveBall sees that the conversion rate of path A is 15%, with +/-2% confidence interval, path B is 17% +/-3%, path C is 11% +/-1%, and D is 10% +/-1%.
Auto-Optimize will see that the best landing experience options are Path A & B, while C & D are not performing as well. As long as Auto-Optimize is turned on, LiveBall will automatically take Paths C & D out of rotation, leaving the most effective experiences in the traffic sources.
This is also extraordinarily helpful if you are using the same campaign in different traffic sources. While one experience may convert really well for one audience, another may perform better with another audience. As long as you have two slightly different landing experiences created - LiveBall will do the testing to find out which one works best in each traffic source.
Auto-Optimize is yet another intuitive LiveBall feature that allows marketers to simplify and streamline landing experience management with ease, and is especially helpful for those managing a vast array live landing experiences in a variety of different traffic sources.
-Megan Leap
