CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
Fellow LiveBallers—new media type and vehicle performance gauges have been released at the campaign and portfolio levels. 1. “Media type and vehicle summary” gauge This gauge displays the number of respondents, the conversion rate and margin of error for each media type and vehicle combination found in the respondent population’s traffic sources. 2. The “Media types bubble chart” gauge that displays the conversion rate (y-axis) vs. segmentation rate (x-axis) for each media type. The bubble size reflects the number of respondents coming from traffic sources with that media type. The related summary statistics are displayed in the legend. These gauges should provide you with a high level view of how specific media types and vehicles are performing. Looking for a full list of recent releases? Click here. -Jessica Frobel
Posted @ Tuesday, November 06, 2007 5:03 PM
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