We’re sure you already know that marketers use LiveBall to create effective conversion paths that convert. But did you also know that you can create microsites, quizzes, and (gasp!) even single landing pages with it? Here are our 5 favorite alternative ways to use (and have fun with) LiveBall:
1. Create microsites
Looking to educate your respondents about your product or service? Not so concerned about nabbing a conversion? Use LiveBall to create a microsite. Our microsite frameworks include random-access navigation, so you can let your respondents click where they want to.
2. Create personal experiences
Most business cards list a company’s home page URL. Ours list our personal experiences. If someone took the time to type in the URL on our business card, we think it’s more fun, polite, and engaging to send them to an experience that describes our company from a personal point of view. In a personal experience, you can include your job description, white papers, favorite links, or a contact form. You can even segment your “respondents” according to their relationship to you and deliver content that’s relevant to them.
3. Publish newsletter content
Do you have a company newsletter? Why not publish newsletter content into LiveBall? It can give you the opportunity to make your content more engaging and interactive. If you read our newsletter last month, you probably saw our article “The Right Landing Experience.” We were able to easily create an interactive guide that let readers determine the type of landing experience best suited for their needs and requirements.
4. Create quizzes and surveys
Respondents love to learn about themselves and receive individualized information or product offers. With LiveBall’s advanced scoring feature, you can easily create surveys, quizzes, and assessments. One of our clients, Bronto Software, creates multi-step surveys to collect marketing intelligence to pass along to sales. We also created a Post-Click Marketing assessment for our newsletter last month, which gauged readers’ post-click knowledge and then deliver tailored and individualized post-click advice.
5. Create selling paths
If you sell a complex product or service, it would be especially advantageous to create individualized selling paths to send to prospects. Within minutes, you can create an individualized experience that includes a proposal, specific content, or an important download, and email that specific URL right away. What prospect wouldn’t be impressed with that kind of “effort?” (They never need to know how easy it was to do—in LiveBall!)
-Megan Leap
