Paid clicks : post-click marketing :: leads : sales follow-ups

Paying for clicks and not post-clicking is like...

• Getting charged for a gym membership but not working out.

• Taking a shower but not using soap

• Writing a letter with pen but no paper

• Entering rehab and leaving a week later

• Attending a class but not paying attention

• Winning a battle, but losing a war
  

• Generating leads, and not following-up
  

• And... Being sleep deprived and ordering a venti decaf

Clicks are expensive. Post-click marketing is not an option. You wouldn't generate leads and not follow up with them, so why pay for clicks and not market post-click?



-Megan Leap

Posted @ Sunday, March 02, 2008 10:26 PM