CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
Hi LiveBallers! Did you know that your conversion paths are "iPhone ready?" This is a very exciting benefit of using LiveBall, especially since Apple recently unveiled plans to deliver a SDK (software development kit). More applications on the iPhone means more people will use the iPhone (Apple has already sold 4 million). And those people will potentially spend more time on it. More people + more time = more clicks. A few months back, I took photos of ion conversion paths on an iPhone to demonstrate the extreme advantages that conversion paths have over deep links or home pages on mobile devices (you already know how much more powerful conversion paths are on regular browsers, so no need to go into that now). Check out that post and see how ahead of the game you already are! -Megan Leap
Posted @ Monday, March 10, 2008 8:30 AM
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