CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
You may have recently read that Google is now adding landing page load time to the Quality Score algorithm. The faster the landing page loads, the better the Quality Score. Since conversion paths are simple experiences and fast to load, your Google AdWords Quality Score will benefit from this new factor. Vivian on the Inside AdWords blog stated, "users have the best experience when they don't have to wait a long time for landing pages to load." Google knows the importance of user experience, and delivering the best user experience is something we practice and preach everyday. Simple paths are great for users, and now great for your Google Quality Score. If you're not using LiveBall, make sure to keep your landing pages simple, streamlined, and devoid of distractions. If it slows down your load time, it's probably slowing down your users from converting as well. And don't forget - always keep your respondents in the rhythm that got them to click. Your Quality Score (and conversion rate) will thank you. -Megan Leap
Posted @ Tuesday, March 11, 2008 6:32 PM
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