If you ever cruise Yahoo! Hot Jobs, Dice, Monster, or any other career website, you've probably noticed there is quite a large demand for Search Marketing & Email Marketing Managers, especially at big companies who are driving large amounts of traffic or have extremely massive email lists.
It seems only natural that there is a fit for a Post-Click Marketing Manager in the online marketing career pie as well. The Post-Click Marketing Manager could work directly with the Search or Email Marketing Manager, and while the Search / Email Marketing Manager(s) would focus on generating qualified clicks etc., the Post-Click Marketing Manager(s) would be in charge turning those clicks into conversions with effective post-click marketing.
Depending upon an Online/Internet Marketing Manager's responsibilities, higher-ups should also consider adding "strategize, develop & execute post-click marketing to increase online marketing ROI" to their job description & requirements.
Take, for example, this recent job posting for an Online Marketing Manager I found from VMWare in Palo Alto:
Responsibilities of the Online Marketing Manager:
• Proactively work to drive to timelines, budgets and business objectives.
• Optimize sponsored search, banner placements, online syndication, guaranteed lead programs and social media
• Contribute to marketing strategy and own marketing planning for product and solution based campaigns.
• Understand the sales and marketing funnel and use a bottoms-up approach to determine the number of qualified leads, and the appropriate demand creation target base, to drive the number of deals for each product family, by quarter.
• Identify and create profitable and strategic marketing opportunities, and lead implementation process, including negotiating vendor relationships.
• Responsible for analyzing and presenting financial results from marketing programs and determine ways to test and modify deliverables to meet the best practices model.
• Understand and leverage partner organizations as part of the strategy for events and seminars.
It seems to me that VMWare should add something to the tune "develop & optimize strategic post-click marketing for search, banner, and lead programs to drive online marketing ROI" to the mix. If they're paying the Online Marketing Manager to optimize search, banner, and lead programs, but not develop effective post-click marketing, they're missing one half of the online marketing pie.
Hiring a Post-Click Marketing Manager could be one of the smartest and simplest ways to increase the effectiveness of your online marketing spend. Or you could just hire us.
On second thought, that may be the best choice. 
-Megan Leap
