Friends, clients, post-click fans, lend me your ears

Scott Brinker was interviewed by WebmasterRadio at Search Engine Strategies New York.

Have a listen and stay up to date on all that's great with post-click marketing.

-Megan Leap

posted @ Thursday, April 10, 2008 9:31 PM | Feedback (0)

Online advertising + post-click marketing = a ridiculously high ROI

You've read the latest online advertising news. You've seen the latest eMarketer charts.

You know what's up—online advertising spend has already overtaken radio ad spend and is set to overtake magazine ad spend by 2009.



There is so much momentum in online advertising right now, that is often surprising how much little effort goes into post-click marketing.

Just recently I clicked on a Flash ad for Sun Microsystems. It was pretty snazzy — it was at the top right hand corner of the page I was browsing and actually moved up and down when I scrolled over it, as if I was opening the page to a book. I clicked, and was expecting a similar experience. Where did I land? A deep link full of copy on their website. Blah. It wasn't nearly as engaging as the ad.

Online marketers — take note. It's time to start putting as much effort into your post-click experiences as you do your Flash enabled, dancing woman, video, behavioral targeted, floating, pop-up ads.

-Megan Leap

posted @ Thursday, April 10, 2008 11:05 AM | Feedback (0)