CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
You've read the latest online advertising news. You've seen the latest eMarketer charts. You know what's up—online advertising spend has already overtaken radio ad spend and is set to overtake magazine ad spend by 2009. There is so much momentum in online advertising right now, that is often surprising how much little effort goes into post-click marketing. Just recently I clicked on a Flash ad for Sun Microsystems. It was pretty snazzy — it was at the top right hand corner of the page I was browsing and actually moved up and down when I scrolled over it, as if I was opening the page to a book. I clicked, and was expecting a similar experience. Where did I land? A deep link full of copy on their website. Blah. It wasn't nearly as engaging as the ad. Online marketers — take note. It's time to start putting as much effort into your post-click experiences as you do your Flash enabled, dancing woman, video, behavioral targeted, floating, pop-up ads. -Megan Leap
Posted @ Thursday, April 10, 2008 11:05 AM
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