You're probably already familiar with LiveBall, right? If not, here's the 411:
LiveBall is our Post-Click Marketing SaaS. Some of our clients use it themselves to create and test their landing pages & microsites; others hire us to do it, which includes fun stuff like developing strategy and creative.
As for me (Marketing Coordinator & LiveBall cheerleader), I get to create and test our own landing pages. I'm not technical, nor am I familiar with that HTML stuff, but I can have an elaborate, multi-step landing page up and running lightning fast. Actually, I take that back (and I don't mean to brag about my own abilities...), but I can have TWO elaborate, multi-step landing pages up and running in as fast as I can come up with the copy for each page. And once I'm done, those two experiences are ready to be tested against each other. I can see what's working, and what's not, as soon as some happy Googlers start clicking on my (pricey) ads.
And it's not like I create POLPs either (plain old landing pages) — you know, those sad little one-size-fits-all pages with content, copy, and a form all on one page. I create multi-step landing pages (for the uninitiated, check out this article) that segment, qualify, and of course, convert respondents. Pretty groovy, eh?
Okay, so I already told you what LiveBall does but here are some other cool facts:
- LiveBall comes with master pages (there are dozens to choose from). The great thing about these is that they take the guess work out of deciding what kind of landing page layout works best. ion has been doing this for a while — and our team knows what design works (converts), and what doesn't. Master pages won't let you include anything too horrendous (like a 10,000 word essay on why people should buy your product), although if you really want to include something like that, I'm sure your account manager could make it happen (don't tell them I told you... it's a best practice NOT to include 10,000 word essays on landing pages).
- LiveBall can auto-optimize your poorer performing landing pages out of rotation. Talk about easy! If you're like most marketers, you have a lot to do, and not enough time to do it. Well, LiveBall's got your back. Once it's found a statistical winner, LiveBall will take the poorer-converting landing page out of rotation, so you don't have to worry about losing any conversions while you're busy monitoring budgets or meeting objectives.
Here's an inside view of LiveBall. That's part of a landing page I made — and it's converting in the double digits!
That's all I have time for now...
Next week — LiveBall tips & tricks for those new to the game.
-Megan Leap
