CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
Thursday, May 08, 2008
LiveBallers—your life just got easier! A new global option to export respondents, by date range, has been added to your LiveBall console. The feature is accessible via a link at the top of the data exports page (Integration>Data Exports). Now you can export respondent data across all campaigns into an Excel-ready CVS text file. Jessica Frobel
posted @ Thursday, May 08, 2008 3:18 PM | Feedback (0)