Last week I worked on creating a wizard-like path for one of our clients, Citrix Systems.
The path asks users questions about themselves and their company, sends them on a relevant path, and then delivers specific, dynamic content based on how respondents answer. For instance, question 3 gives the respondent 5 choices. If they answer A for that question, they are sent to a relevant path specific to them, and the rest continue on the main path. Finally, on the results page, respondents are given dynamic content and links based on their answers.
It's a little complicated for me to describe without showing you the path directly, but the amazing part is that I was able to create it without working with anyone in our technical team. How did I do it? LiveBall's advanced rules, of course...
LiveBall's advanced rules allow non-technical marketers to enhance their landing pages easily and deliver the best and most relevant user experience for respondents.
Want to know more?
We're hosting a new webinar all about LiveBall's advanced rules this June. If you are a current LiveBall client, we will send you an email with the date and time. Get ready to take your landing pages to the next level. The sky's the limit with LiveBall.
-Megan Leap
