CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
LiveBall allows you to create unique URLS that drive your post-click marketing from search, banner, email and direct mail advertising. So what's the difference? Friendly URLs vs. Automatic URLs Friendly Friendly URLs are easier to work with (when placing them in your search ads, or elsewhere), so it is primarily a convenience factor. Friendly URLs are also more aesthetically pleasing when using in places where users will see them, such as in print. The Automatic URL is created automatically by the LiveBall system. Friendly URLs and automatic addresses both go to the same place. Notice the difference in the example, it looks a lot cleaner than the automatic address, however, your respondents can still reach your landing experience from both. Have additional questions or want to learn more? Send me an email! - Michelle Richardson Account Manager mrichardson@ioninteractive.com
Posted @ Thursday, June 26, 2008 12:51 PM
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