4 Reasons for Social White Papers

I recently posted a blog about our new offering: white paper socialization. After thinking about the possibilities more, I came up with 4 benefits of social white papers. (White paper socialization is the process of adding social and interactive features to white papers).

Social white papers present the following benefits:

1. The ability to measure engagement within a white paper. With our LiveBall platform, we are able to tag & measure the exact social button that a reader clicks on, and therefore analyze the level of engagement within a white paper.
2. The ability for companies to engage with readers way beyond the conversion. When respondents download a white paper, they often do not read it for a few days (or weeks!). White paper socialization actively engages respondents with others like-minded individuals and the company way after requesting the white paper.
3. The opportunity for readers to network with other individuals. Networking with other individuals interested in the same topic is an incentive for people to request and download a white paper. Once Facebook Connect & Google Friend Connect are released, we will be able to further improve this incentive.
4. The opportunity for readers to network with the white paper author. White paper authors are knowledgeable & esteemed thought-leaders. The chance to connect and discuss the white paper with the author is another incentive for readers to convert and/or download the white paper.

Posted @ Wednesday, July 02, 2008 3:29 PM