CPC is too high. Focus after the click and change the game.
After deliverabilty and readability comes convertibility. Check.
CPM and CTR won't get you what you need. What's next will.
Turn your landing pages into road warriors. Start with the iPhone.
Focus after the click and watch your cost-per-lead fall like a brick.
Improve the pages between your marketing and cart for higher ROI.
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
What's new with LiveBall, post-click marketing and everything in between.
Did you know that LiveBall will actually remove any of your poorest performing paths out of rotation without you having to do anything? It's true. With Auto-optimization LiveBall will keep track of the conversion rates of all the paths included in a traffic source. Once statistical significance (80%) been reached, LiveBall will automatically remove the poorest performing path, so you won't have to keep track if the feature has been enabled. This feature can be found when you are editing or adding traffic sources by selecting Yes or No. -Michelle Richardson
Posted @ Wednesday, July 16, 2008 10:24 AM
No comments posted yet.